So my new business, Hospital Packs, is one step closer. The room downstairs has been turned into an office, new computer etc. and I have done a stocktake. Feb is a very busy month, as there are 3 supplier fairs that I need to attend, at one of them, which I was not really intending to go to, there is a company that has lovely baby clothes and wraps. Have to look them up and talk to them about starting an account.
Ive been through the Reed Gift Fair book, and made a list of the 50 or so companies I need to see. I'm waiting on some money to come through from my superannuation to pay off the mortgage and fund the business a bit more for some stock and advertising. Meantime, I am trying to learn how to do a PR campaign. I found this site which has been most helpful : http://www.getthewordout.com.au/articles/mediareleasetemplate.htm
and google have templates: https://drive.google.com/templates?q=press+release&start=1&sort=hottest&view=public
This was a good example http://www.lunareclipse.net/press-release-example-new-business.htm
I think my husband will be able to assist - after all he has 20 plus years in a news room!
Wish me luck!
Oh, and its different for social media - of course!
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